About the Brand

Project Eve is crafted around women - ' to celebrate her'.

Project Eve is a unique concept in premium segment with a strong focus on independent and sophisticated women in the age group of 25-40.

The unique experimental retail chain is the destination store which is build around the women to provide nearly everything that a woman needs to look and feel good.

Brand History and Mission

Project Eve which is under the Reliance Retail limited launched it's first flagship store in Mumbai in June 2017, followed by stores in Pune, Delhi, Bengaluru and Chennai. Built with the mission to constantly create new and innovate, the store offers impeccable experience through it's elegant ambience, in store salon, cafe. personal stylist. 

The larger mission of Project Eve extends beyond it's exclusive and aesthetic offering. The brand campaign of #MyEvespiration  is a social movement to recognize and celebrate women who inspire one another. Project Eve plans to reach top 10 cities across the country.

location: Project Eve, Mumbai

Project Eve, Interiors

Competitors

The new store focuses on premium wear and high fashion global brands to differentiate itself in the cluttered apparel market which is driven mostly by discounts. Brands like H&M and Zara have taken a huge piece with their expansion and by being international brands they are ahead in fashion and style. With increasing competition and shrinking margins fore core products, several global retailers including Nike, Adidas and Under Armour are looking for new ways to stand out.