Form exploration

 Design Exploration 

Brand Personality

Brand Traits:

- Classy

- Novel

- Confidence

- Self - aware

Brand Persona

Shraddha is a 34 year old individual born and brought up in Kolkata, West Bengal India. She is a photographer and fashion stylist by profession. She moved out from Kolkata to pursue her career in the field of styling and fashion at the age of 19. She has a free spirited personality and is highly assertive and is always ready for experimentation whether it's about her life or work field. She adorns being herself and try seeing originality in things around her. 

She has successfully achieved in her career in styling leading actors in industries and now focuses on working internationally in other cities across the world. Shraddha loves to daze people withe her exclusive and natural appearance. She loves to experiment with sophisticated yet free - spirited looks and present it with confidence.

- She believes in the power of self - awareness.

About the Brand

Project Eve is crafted around women - ' to celebrate her'.

Project Eve is a unique concept in premium segment with a strong focus on independent and sophisticated women in the age group of 25-40.

The unique experimental retail chain is the destination store which is build around the women to provide nearly everything that a woman needs to look and feel good.

Brand History and Mission

Project Eve which is under the Reliance Retail limited launched it's first flagship store in Mumbai in June 2017, followed by stores in Pune, Delhi, Bengaluru and Chennai. Built with the mission to constantly create new and innovate, the store offers impeccable experience through it's elegant ambience, in store salon, cafe. personal stylist. 

The larger mission of Project Eve extends beyond it's exclusive and aesthetic offering. The brand campaign of #MyEvespiration  is a social movement to recognize and celebrate women who inspire one another. Project Eve plans to reach top 10 cities across the country.

location: Project Eve, Mumbai

Project Eve, Interiors

Competitors

The new store focuses on premium wear and high fashion global brands to differentiate itself in the cluttered apparel market which is driven mostly by discounts. Brands like H&M and Zara have taken a huge piece with their expansion and by being international brands they are ahead in fashion and style. With increasing competition and shrinking margins fore core products, several global retailers including Nike, Adidas and Under Armour are looking for new ways to stand out.